From Hempstead, Long Island, representing an area that boasts some of rap history’s most iconic giants (Eric B & Rakim, Public Enemy, EPMD, De La Soul), Roc Marciano will settle for nothing less than greatness. After a long history with Busta Rhymes and The Flipmode Squad in the late 90’s and early 2000’s, Roc found himself in limbo without a solo deal.Undaunted, Roc continued to record at his Long Island home studio which became the meeting grounds for his brain child The UN. With his solo debut on Fat Beats Records, and collaborating with some of the new producers in the game (Marco Polo, DJ Babu and The P Brothers), Roc plans to show the world his raw lyricism and production savvy. “I just remember sitting next to the radio trying to tape Marley Marl’s Rap attack” adds Roc.

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“It was all about Rakim, EPMD, Big Daddy Kane, Granddaddy I.U all of that. Back then whoever was the nicest on the mic had to get dealt with. You couldn’t just be talking about anything on the mic. That was millions of blunts ago. I wanna bring a little of that feeling back.” With songs like “Snow” and “Thug’s Prayer” he is well on the road to doing just that. Fat Beats began as a small basement shop located in Manhattan’s Lower East Side.

We quickly became an integral hub for artists, both aspiring and established, to convene and collaborate. Our retail stores spread from New York to Los Angeles, Atlanta, Amsterdam, and Tokyo and alongside retail expansion we developed into a wholesale distribution company & record label. Despite market fluctuations, technological innovations and stylistic revolutions, Fat Beats; as a distributor, record label, online storefront, and retail store, continues to thrive. We remain steadfast in our commitment to the timeless vinyl format and the loyal community who keeps it spinning.